Monetize the leads
you currently lose.
Every FSBO sign and Zillow price-shopper in your market is a deal you're not paid on. For Sale By Plus is the platform that captures that demand, routes it to you, and gives you the option to convert the good ones to a full commission engagement. You keep your license, your brand, and your book.
The opportunity
The FSBO and price-shopper segment that pays you $0 today becomes paid work the moment they pick a service from the menu. You're getting paid to introduce yourself.
A prepaid listing can convert to a full representation engagement at any point in the deal. The platform is your funnel — not a cap on your income.
Public broker profile, optional 'Powered by For Sale By Plus' white-label storefront. Sellers see you, not us.
Broker of record, E&O, and how supervision actually works
Every transaction on the platform is owned by a licensed broker — yours. The platform is fulfillment software and a marketplace; it does not insert a competing broker into deals where you already hold the engagement.
You are broker of record. You carry your own E&O. Per-service scope is documented in the platform's signed seller agreements — so the supervision boundary is explicit, not assumed.
Where no network broker is yet onboarded in a Florida market, founder Wes Benwick fills the gap as a non-competing broker of record under platform E&O — and steps aside the moment local coverage exists.
You keep your independence, your splits-free upside, and your client relationship. We keep the rails, the compliance pipeline, and the seller-facing checkout out of your way.
How the workflow runs
- RFPs hit your console. Pre-paid, scoped, and disclosure-signed. Filter by state, service, minimum payout, SLA.
- You submit a proposal. Price within platform bands, turnaround, short pitch. Seller chooses.
- You're awarded the work. Property dossier, contact, disclosures, and service scope appear in your queue.
- You deliver and get paid. Flat payout on milestone completion. No splits, no deductions.
- You upgrade the relationship. Offer contract review, negotiation, or full representation in-app. The seller's already met you — closing them to a full engagement is the easy part.
Brokerage economics
- Commission split
- 50/50 to 70/30
- Desk / tech / E&O fees
- $300–$2,000/mo
- Lead source
- Self-generated
- Onboarding the seller
- On you, unpaid
- FSBO / price-shopper leads
- Lost to Zillow
- Per-service payout
- 70–85% of list price
- Monthly platform fee
- $0 (Starter) / $99 (Pro)
- Lead source
- Inbound RFPs
- Onboarding the seller
- Done by the platform
- FSBO / price-shopper leads
- Paid + upgradeable
White-label & co-op marketing
Run the platform under your brokerage's brand. Your storefront, your URL, our rails underneath. We are infrastructure — not a competing brokerage chasing your sellers.
We drive seller demand to your branded site — co-op spend or fully managed. An easier first "yes" than adopting new transaction software: start with the leads, expand into the rails when you're ready.
Who we recruit
Licensed brokers and realtors with a clean disciplinary record, two or more years of transaction experience, and a willingness to deliver scoped work on a deadline. We over-index on solo operators, boutique teams, and second-career agents who'd rather close 60 high-quality, narrow engagements a year than chase 600 cold leads.
Your console, today
The Pro broker console — already live for our partner network — includes:
- — RFP marketplace with saved search alerts
- — Per-proposal pricing within platform bands
- — Property dashboards with bid badges
- — Notification preferences per service kind
- — Brokerage admin: members, logo, public profile
- — Fulfillment queue with status tracking
Get paid for the work,
not the desk.
Apply to join the network.
We review every application personally. If you're a licensed broker or realtor in good standing, we'll get back to you within two business days with next steps and a console invite.
- +Active state license in good standing
- +2+ years of transaction experience
- +Willingness to deliver scoped work on a deadline