Our brand, ready
to use.
Official logos, colors, and type for press, partners, brokers, and vendors. Download what you need and follow the usage rules below — when in doubt, ask.
Logos
The mark is a listing yard sign: black panel, red type, white cross. Keep it that way — the logo should always read like a sign planted in the yard.
The default mark. Use on white, Paper (#FBF8F5), or light backgrounds in headers, documents, and press.
Download
Square canvas with built-in margin. Use for avatars, social profiles, app icons, and anywhere a 1:1 asset is required.
Download
Flattened version for placements that don't support transparency, such as print or platforms that recompress uploads.
Download
Leave clear space around the logo at least equal to the height of the “O” in “FOR.” Never render the primary logo smaller than 120px wide on screen or 1 inch in print — below that, use the square logo instead.
Colors
Red, ink, and paper. The palette is intentionally loud — it should look like a sign on a corner lot. Use Plus Red sparingly and deliberately; Ink and Paper do the quiet work.
Primary brand color. Logo type, CTAs, accents.
Hover/pressed state for red buttons.
Logo sign panel, dark sections, body text.
Warm off-white page tint behind the brand bar.
The cross in the mark, backgrounds, reversed type.
Typography
Archivo Black, uppercase, tight line height (0.95). Headlines, numbers, and section titles only. Never set body copy in it.
Real estate, redefined — one flat fee at a time.
Inter for everything readable: paragraphs, labels, navigation. Uppercase + wide tracking for small labels only.
Both fonts are free via Google Fonts. If a platform can't load Archivo Black, fall back to Arial Black; if Inter is unavailable, fall back to system-ui.
Usage rules
- Use the logo as provided — don't redraw, re-space, or re-set it.
- Place the logo on white, Paper, or Ink Black backgrounds only.
- Keep the red, black, and white colors exactly as specified.
- Write the name as “For Sale By Plus” — three words, title case, with “By” lowercase.
- Use “FSBP” as the spoken/written shorthand after the first full mention.
- Don't stretch, rotate, skew, or add shadows/outlines to the logo.
- Don't recolor the logo — no gradients, no alternate reds, no tints.
- Don't place the logo on photos or busy backgrounds without a solid panel behind it.
- Don't pair the logo with fonts other than Archivo Black / Inter.
- Don't imply endorsement or partnership without written agreement.
Questions & permissions
Press kits, co-branded materials, and any use that implies For Sale By Plus endorsement of another product or brokerage need a quick OK from us first.